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  2. Fear appeal - Wikipedia

    en.wikipedia.org/wiki/Fear_appeal

    Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a ...

  3. Appeal to fear - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_fear

    An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication ...

  4. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. Appeal to fear Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination ...

  5. Fearmongering - Wikipedia

    en.wikipedia.org/wiki/Fearmongering

    While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising" is a highly effective persuasion technique, and over the last several years, advertisers have continued to increase their usage of fear in ads in what has been called a "never-ending arms race in the advertising business".

  6. Daisy (advertisement) - Wikipedia

    en.wikipedia.org/wiki/Daisy_(advertisement)

    Before 1964, campaign ads were almost always positive. The opposing candidate or their policies were rarely mentioned. [20] In mid-June, John P. Roche, president of Americans for Democratic Action (ADA), a progressive advocacy group, wrote a letter to Bill Moyers, Johnson's press secretary, which said that Johnson was in a "wonderful strategic position", and that they could run a "savage ...

  7. Trump stokes alarm about view of presidential power with ...

    www.aol.com/trump-stokes-alarm-view-presidential...

    Fear growing out of King George III abusing his power by wanting to be the judge, the jury and the executioner," said David Schultz, a constitutional law expert at Hamline University.

  8. Fear, uncertainty, and doubt - Wikipedia

    en.wikipedia.org/wiki/Fear,_uncertainty,_and_doubt

    Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information , and is a manifestation of the appeal to fear .

  9. Propaganda through media - Wikipedia

    en.wikipedia.org/wiki/Propaganda_through_media

    A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]