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Gymshark was founded by school friends Ben Francis and Lewis Morgan in 2012. [10] Both aged 20, they set up the brand while studying at university. [11] Francis studied at Aston University [11] before dropping out, and worked as a delivery driver for Pizza Hut when he first established the company.
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In 2018, Gymshark opened a new £5 million headquarters in Solihull, West Midlands. [24] [25] In 2019, Gymshark opened its own branded gym and innovation hub. [26] Since 2016, Gymshark has been listed on The Sunday Times Fast Track of fast-growing private companies. [27] The company currently sells products in 131 countries. [28]
A year later, Gymshark had its big break at a BodyPower fitness trade show where the brand’s tracksuit went viral on Facebook, generating over $38,000 in sales within 30 minutes.
Gymshark is exploring East Coast locations for other distribution centers to handle peak-volume sales, as the company continues to expand, according to general manager of North America Henry Spear ...
Fitness icon and and influencer David Laid had become the new name of Gymshark’s creative director, which will be of major impact regarding the company’s future. The 25 year old has voiced his ideas about new marketing, a restructure of Gymshark’s media appearance and collaboration with other celebrities in the field.
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Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all make gym shorts. Cotton gym shorts were made popular by a cheerleading brand called Soffe . While gym shorts were traditionally worn by men, from the late 1970s and onward, women began wearing them for better comfort at the gym as well as a modern fashion trend.