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The DMCA is the basis for the design of the YouTube copyright strike system. [1] For YouTube to retain DMCA safe harbor protection, it must respond to copyright infringement claims with a notice and take down process. [1] YouTube's own practice is to issue a "YouTube copyright strike" on the user accused of copyright infringement. [1]
Sterling explained this at the end of the video as a way of preventing Nintendo from claiming and monetizing the video by including other material which was similarly flagged by Content ID, hoping that multiple claims would prevent anyone from monetizing the video and running advertisements on their channel, which is intended to be ad-free and ...
YouTube takes the video down. YouTube tells Alice that they have taken the video down and that her channel has a copyright strike. Alice now has the option of sending a counter-notice to YouTube, if she feels the video was taken down unfairly. The notice includes Contact information; Identification of the removed video
The DMCA has been criticized for forcing all producers of analog video equipment to support the proprietary copy protection technology of Rovi Corporation, a commercial firm. The producers of video equipment are forced by law to support and implement the corporation's proprietary technology.
[24] [25] A 2005 study into the DMCA notice and take down process by Jennifer Urban and Laura Quilter from the Samuelson Law, Technology and Public Policy Clinic concluded that "some notices are sent in order to accomplish the paradigmatic goal of 512 – the inexpensive takedown of clearly infringing hosted content or links to infringing web ...
2008: During the 2008 United States presidential election season, the McCain campaign posted a satirical video that included a clip of CBS News anchor Katie Couric commenting on sexism in the campaign. CBS News issued a DMCA takedown notice and had the video removed from YouTube. [34]
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He said that mandating video-sharing sites to proactively police every uploaded video "would contravene the structure and operation of the D.M.C.A." [8] Stanton also noted that YouTube had successfully enacted a mass take-down notice issued by Viacom in 2007, indicating that this was a viable process for addressing infringement claims.