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2. SERVQUAL - Wikipedia

   en.wikipedia.org/wiki/SERVQUAL

   When customer expectations are greater than their perceptions of received delivery, service quality is deemed low. When perceptions exceed expectations then service quality is high. The model of service quality identifies five gaps that may cause customers to experience poor service quality.

3. Net promoter score - Wikipedia

   en.wikipedia.org/wiki/Net_promoter_score

   Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]

4. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

5. Netnography - Wikipedia

   en.wikipedia.org/wiki/Netnography

   Develop a detailed research question(s) that allows the researcher to qualitatively find patterns. Communication identification and selection. Use online search engines in order to identify appropriate, research-related online communities, which the researcher will then need to analyze and select details about the community, its members, and ...

6. Critical incident technique - Wikipedia

   en.wikipedia.org/wiki/Critical_incident_technique

   The studies of Sir Francis Galton are said to have laid the foundation for the critical incident technique, but it is the work of Colonel John C. Flanagan, that resulted in the present form of CIT.

7. Target audience - Wikipedia

   en.wikipedia.org/wiki/Target_audience

   The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

8. Advertising research - Wikipedia

   en.wikipedia.org/wiki/Advertising_research

   1930s – In 1936, Dr. George Gallup validates his survey methodology by using the same tools polling voters during public elections. This allows him to successfully compare and validate his study's results against the election’s results. [4] 1940s – Post World War II, the U.S. sees a large increase in the number of market research ...

9. Perception management - Wikipedia

   en.wikipedia.org/wiki/Perception_management

   Perception management is a term originated by the US military. [citation needed] The US Department of Defense (DOD) gives this definition: Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately ...