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Classroom methods include using pop culture and media studies into composition classrooms. [2] Often these sources tend to allow students to write about what they know and to close-read and interpret texts about culture instead of literature. [2] It helps students contextualize their own experiences.
In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves": "In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
Culture (/ ˈ k ʌ l tʃ ər / KUL-chər) is a concept that encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, attitudes, and habits of the individuals in these groups. [1] Culture often originates from or is attributed to a specific region or ...
Culture is something that makes up society, is a learned trait, and is influenced by various forms of media that help to establish it. [36] Power is the underlying tone of Hall’s cultural studies. [37] Hall believed that culture has some power, but the media's use of it is what sways and dictates culture itself. [38]
McLuhan understood "medium" as a medium of communication in the broadest sense. In Understanding Media he wrote: "The instance of the electric light may prove illuminating in this connection. The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name."
Each of the three forms of medium – oral, print, and electronic – has a different form of textuality that reflects the way the sensory modalities are stimulated. An example of textuality in the oral medium is the sound itself. An example of textuality in the print medium is the physicality of a book.
Cultural literacy is a term coined by American educator and literary critic E. D. Hirsch, referring to the ability to understand and participate fluently in a given culture. Cultural literacy is an analogy to literacy proper (the ability to read and write letters).
Similar to this, within media studies the central mediating factor of a given culture is the medium of communication itself. The popular conception of mediation refers to the reconciliation of two opposing parties by a third, and this is similar to its meaning in both Marxist theory and media studies.