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2. Everett Rogers - Wikipedia

   en.wikipedia.org/wiki/Everett_Rogers

   The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State ...

3. Diffusion of innovations - Wikipedia

   en.wikipedia.org/wiki/Diffusion_of_innovations

   The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1] Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span ...

4. Christianization of the Roman Empire as diffusion of innovation

   en.wikipedia.org/wiki/Christianization_of_the...

   Christianization of the Roman Empire as diffusion of innovation looks at religious change in the Roman Empire's first three centuries through the lens of diffusion of innovations, a sociological theory popularized by Everett Rogers in 1962. Diffusion of innovation is a process of communication that takes place over time, among those within a ...

5. Diffusion (business) - Wikipedia

   en.wikipedia.org/wiki/Diffusion_(business)

   The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption is the reciprocal process as viewed from a consumer perspective rather than distributor; it is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.

6. Arvind Singhal (academician) - Wikipedia

   en.wikipedia.org/wiki/Arvind_Singhal_(Academician)

   Arvind Singhal (born 1962) [1] is an Indian-born American social scientist and academician. His academic research has focused on diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures.

7. Pro-innovation bias - Wikipedia

   en.wikipedia.org/wiki/Pro-innovation_bias

   In diffusion of innovation theory, a pro-innovation bias is a belief that innovation should be adopted by the whole society without the need for its alteration. [ 1 ] [ 2 ] The innovation's "champion" has a such strong bias in favor of the innovation, that they may not see its limitations or weaknesses and continue to promote it nonetheless.

8. Two-step flow of communication - Wikipedia

   en.wikipedia.org/wiki/Two-step_flow_of_communication

   Everett Rogers' "Diffusion of Innovations" cites one study in which two-thirds of respondents accredited their awareness to the mass media rather than face-to-face communication. Similarly, critics argue that most of Lazarsfeld's findings pertain to learning factors involved with general media habits rather than the learning of particular ...

9. Linear model of innovation - Wikipedia

   en.wikipedia.org/wiki/Linear_model_of_innovation

   Original model of three phases of the process of technological change: Invention is followed by Innovation, which is followed by Diffusion. The Linear Model of Innovation was an early model designed to understand the relationship of science and technology that begins with basic research that flows into applied research, development and diffusion [1]