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Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing. [ 69 ] [ 70 ] While women have the choice to wear either Western or traditional dress to work, [ 71 ] most Indian multinational companies insist that male employees wear Western dress.
The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1] A common form of Indian fashion originates from Western culture.
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir.
A sari (sometimes also saree [1] or sadi) [note 1] is a women's garment from the Indian subcontinent. [2] It consists of an un-stitched stretch of woven fabric arranged over the body as a robe, with one end attached to the waist, while the other end rests over one shoulder as a stole, [3] sometimes baring a part of the midriff.
Kelly Gale models lingerie while wearing traditional-styled Indian clothing at Victoria's Secret Fashion Show in London, 2014. By the first decade of the 21st century, Western styles were well established as part of Indian fashion, with some professional Indian women favoring Western-style dresses over saris for office wear. [17]
The range is inspired from the latest fashion trends across the world, the collection features exclusive limited-edition apparels. The collection targets preferences of elite and affluent customers in India. [37] Denim: A mid-premium and premium, exclusive range for denim apparel offers Denim Trousers (Jeans) and Shirts. Alpha: The range for women.
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