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He offered Ford Model A cylinder heads for $3.15. This was about the time Israel's son, Roy, was graduated from the University of Chicago. Joining his father at the firm, Roy decided in 1937 that the catalog should be expanded to include new parts and accessories and that it should be distributed beyond Chicago to encourage a mail-order business.
Ford launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced Autolite as Ford's official parts brand. Autolite has continued since and is still a brand name in use today. Motorcraft was originally launched in the 1950s and was temporarily discontinued after Ford had purchased the ...
This category is for catalog merchants doing business by mail order catalog (mail-away). Subcategories. This category has only the following subcategory. S.
Parts books were often issued as microfiche, though this has fallen out of favour. Now, many manufacturers offer this information digitally in an electronic parts catalogue. This can be locally installed software, or a centrally hosted web application. Usually, an electronic parts catalogue enables the user to virtually disassemble the product ...
A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred to as cataloguers within the industry. Cataloguers buy or manufacture goods then market those goods to prospects (prospective customers).
The division produced plastic parts for American Motors and other industries. The company was sold to Guardian Industries in 1982 and underwent a name change to Guardian Automotive Trim, Inc. It is still in operation. The original factory in Evansville continues to manufacture plastic parts for the OEM and aftermarket automotive industries.
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