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The states replied the NCAA created confusion with ambiguous and evolving rules after it lifted its ban against college athletes being compensated for NIL in 2021 and now is defending “a world ...
The decision is a disaster for the NCAA, which has been trying to grasp any authority it can in the landscape created by the 2021 Supreme Court ruling opening the door for NIL compensation.
The Court further rejected the NCAA's appeal that it was not a "commercial enterprise," noting the "highly profitable" and "professional" nature of certain college sports. [2] Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies.
He noted that the NIL rules the NCAA wanted to put in place would have prevented student athletes from discovering the true value of their name, image and likeness’ worth on the open market.
In December, the NCAA president himself proposed a plan that, if adopted this summer, would permit schools to directly strike name, image and likeness (NIL) deals with athletes as well as pay them ...
The NCAA Division I Council approved a package of rules Wednesday related to how athletes are compensated for their celebrity endorsement work and proposed allowing schools to be more involved ...
NCAA president Charlie Baker continues to advocate for rule changes that will allow schools to make direct NIL payments to athletes. (Tom Williams/CQ-Roll Call, Inc via Getty Images) (Tom Williams ...
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