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Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui. [1] The name AdMob is a portmanteau for " advertising on mobile ". It was incorporated on April 10, 2006 [ 2 ] [ 3 ] while Hamoui was in business school at Wharton School . [ 4 ]
Pay-per-click, along with cost per impression (CPM) and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running an advertisement campaign as low as possible while retaining set goals. [7]
Eric Griffith of PC Magazine named it one of the best Firefox extensions of 2012. [11] Erez Zukerman of PC World rated it 4/5 stars and called it "a valuable tool". [ 12 ] TechRadar rated it 5/5 stars and wrote, "Anyone who wants to watch videos, not only online, but also on the train, in the car or on the plane, is very well served with Video ...
Carboxypeptidase M, an enzyme; Cellular Potts model, a computer simulation of cellular structures; Central pontine myelinolysis, a neurological disease; Certified Professional Midwife, a direct-entry midwife certification
Geiger-Müller counter with dual counts/dose rate display measuring a "point source". The dose per count is known for this specific instrument by calibration. The count rates of cps and cpm are generally accepted and convenient practical rate measurements. They are not SI units, but are de facto radiological units of measure in widespread use.