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These are the 5 Texas teams featured in Bud Light's new collection. Sam Houston State. Texas Tech University. University of Texas. University of Texas at El Paso
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Heineken raised prices by over 10% in the first half of 2023, and continued price hikes into the second half of the year as volumes declined. “Pricing has impacted volumes, that’s obvious.
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
It marks the first time Modelo has ever surpassed Bud Light on a year-to-date basis. CNN reports the NIQ data shows that in recent weeks, Bud Light volumes were down 26.7%.
SEE MORE: Garth Brooks says his new Nashville bar won't boycott Bud Light Especially on topics or communities, brands have spoken out before. "I worked on Bud Light literally 11 years ago.
Bud Light just released 24 limited-edition cans for the upcoming NFL season. Take a look.
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.