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  2. Price dispersion - Wikipedia

    en.wikipedia.org/wiki/Price_dispersion

    Price dispersion can be viewed as a measure of trading frictions (or, tautologically, as a violation of the law of one price). It is often attributed to consumer search costs or unmeasured attributes (such as the reputation) of the retailing outlets involved. There is a difference between price dispersion and price discrimination. The latter ...

  3. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Fractional prices suggest to consumers that goods are marked at the lowest possible price. When items are listed in a way that is segregated into price bands (such as an online real estate search), price ending is used to keep an item in a lower band, to be seen by more potential purchasers. The theory of psychological pricing is controversial.

  4. Search cost - Wikipedia

    en.wikipedia.org/wiki/Search_cost

    [24] A per-price search cost customer selects the number of stores to solicit to minimize the total expected cost or the sum of the total search costs and the expected price for the product. [22] Sequential search. Unlike nonsequential-search, sequential buyers opt to buy at the lowest price found thus far or do another search one after another.

  5. Asymmetric price transmission - Wikipedia

    en.wikipedia.org/wiki/Asymmetric_price_transmission

    Asymmetric price transmission (sometimes abbreviated as APT and informally called "rockets and feathers" , also known as asymmetric cost pass-through) refers to pricing phenomenon occurring when downstream prices react in a different manner to upstream price changes, depending on the characteristics of upstream prices or changes in those prices.

  6. Dispersion - Wikipedia

    en.wikipedia.org/wiki/Dispersion

    Dispersion (finance), a measure for the statistical distribution of portfolio returns; Price dispersion, a variation in prices across sellers of the same item; Wage dispersion, the amount of variation in wages encountered in an economy; Dispersed knowledge, notion that any one person is unable to perceive all economic forces

  7. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    If the price that one is paying is equal to the mental reference price for the good, the transaction value is zero. If the price is lower than the reference price, the transaction utility is positive. Total utility received from a transaction, then, is the sum of acquisition utility and transaction utility.

  8. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. [ 3 ] [ 4 ] Behavioral economics began as a distinct field of study in the 1970s and 1980s, but can be traced back to 18th-century economists, such as Adam Smith , who deliberated how the economic behavior of individuals could be influenced by ...

  9. Anchoring effect - Wikipedia

    en.wikipedia.org/wiki/Anchoring_effect

    Incidental price is defined as the prices offered or showed by a seller for products which the consumers are not interested in. According to the theory, the incidental price serves as an anchor which increases consumers’ willingness to pay. This effect has been widely used in areas such as auctions, online vendors and retailers. [84]