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The second cognitive limitation Miller discusses is memory span. Memory span refers to the longest list of items (e.g., digits, letters, words) that a person can repeat back in the correct order on 50% of trials immediately after the presentation. Miller observed that the memory span of young adults is approximately seven items.
A modality effect is present in chunking. That is, the mechanism used to convey the list of items to the individual affects how much "chunking" occurs. Experimentally, it has been found that auditory presentation results in a larger amount of grouping in the responses of individuals than visual presentation does. Previous literature, such as George Miller's The Magical Number Seven, Plus or ...
During the 1980s, Miller appeared in a famous series of Australian television commercials for Cadbury chocolate, using his stock phrase "Why is it so?", demonstrating a simple scientific principle, and describing how each block of chocolate "embraces substantial nourishment and enjoyment", and contained "a glass and a half of full-cream dairy milk".
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The second half of the film shows how Milgram struggles with the public outcry about the ethics of the experiments and how his career advances as he becomes a professor in New York City and continues to study social interactions and social pressure in more benign experimental settings, including the small-world experiment, the lost-letter ...
The "lost in the mall" technique or experiment [1] is a memory implantation technique used to demonstrate that confabulations about events that never took place – such as having been lost in a shopping mall as a child – can be created through suggestions made to experimental subjects that their older relative was present at the time.
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