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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
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[98] [114] The ProGlide FlexBall has a handle that allows the razor cartridge to pivot. [115] Gillette All-Purpose Styler, released in 2012, is a waterproof beard trimmer that can cut four different lengths. [116] Treo is the first razor designed for caregivers to shave seniors and people with disabilities, was introduced in 2017. [117]
The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised. Mad magazine announced the "Trac 76", arranged as a chain of cartridges with a handle on each end. [21]
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette , with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette . [ 1 ]
A shaving brush or shave brush is a small brush with a handle parallel to the bristles used to make lather from shaving soap or shaving cream and apply it to the face when shaving. Shave brushes are often decorative; antique handles are often made from materials such as ivory or even gold , though the bristle load may be composed of any number ...
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
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