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The American Voter established a baseline for most of the scholarly debate that has followed in the decades since. Criticism has followed along several different lines. Some argue that Campbell and his colleagues set the bar too high, expecting voters to be far more sophisticated and rational than is reasonable.
Albert Angus Campbell (August 10, 1910 – December 15, 1980) was an American social psychologist best known for his research into electoral systems and for co-writing The American Voter with Philip Converse, Warren Miller, and Donald E. Stokes. Campbell published his work under the name Angus Campbell. He was a professor at the University of ...
Donald E. Stokes (1 April 1927 – 26 January 1997) was an American political scientist and dean of the Woodrow Wilson School of Public and International Affairs. Stokes was a founder of public opinion research, and a coauthor of the seminal book The American Voter .
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The Michigan model is a theory of voter choice, based primarily on sociological and party identification factors. Originally proposed by political scientists, beginning with an investigation of the 1952 Presidential election, [1] at the University of Michigan's Survey Research Centre.
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The Voter Decides is a 1954 political science book by Angus Campbell, Gerald Gurin, and Warren E. Miller. [1] It first developed the notion of "party identification" or, in abbreviated form, "Party ID." Party ID is the sense of personal attachment the individual feels toward the political group or party of his or her choice.