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Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
The initial commercial, titled "And So It Begins", lasts 1:02 minutes and was released on August 6, 2015. The commercial was created by Jason Bagley and Craig Allen of Wieden+Kennedy Portland and directed by Tom Kuntz. [2] The commercial opens with a monologue by Isaiah Mustafa talking to the female audience about their men and embracing nature ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
What do women want? They want a man on a horse, of Freud first asked the question, and now Old Spice answers it with their pitch-perfect series of "manmercials."
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One of the Looney Tunes in form of the commercials along with Henery Hawk, Egghead Jr., and Miss Prissy. Jason Alexander: 2001–2003 Hip-Hop Hamsters: Kia Soul: 2010–present: lip-synchs to Black Sheep's 1992 single "The Choice Is Yours". The Hamsters later updated their style to coincide with the Soul's added features. The HotBot: Kia Forte ...
The granite-bellied, cello-voiced Old Spice Man can bake cakes, refurbish kitchens and change pants instantaneously -- but can he sell Old Spice products? It's a surprisingly controversial question.