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But Procter & Gamble-- Old Spice's parent company -- has found that women purchase 70% of the shower gel that is consumed by men in their households, suggesting that an effective ad campaign for ...
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
Isaiah Amir Mustafa (born February 11, 1974) [1] is an American actor and former American football wide receiver. [2] Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".
The initial commercial, titled "And So It Begins", lasts 1:02 minutes and was released on August 6, 2015. The commercial was created by Jason Bagley and Craig Allen of Wieden+Kennedy Portland and directed by Tom Kuntz. [2] The commercial opens with a monologue by Isaiah Mustafa talking to the female audience about their men and embracing nature ...
What do women want? They want a man on a horse, of Freud first asked the question, and now Old Spice answers it with their pitch-perfect series of "manmercials."
The fame began when Mustafa made his appearance as the Old Spice Mascot - Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in ...
Old Spice's buoy-shaped bottle cologne is available in its original scent as well as Pure Sport. In 2006, Old Spice introduced a fragrance, OS Signature, which won magazine FHM magazine's 2006 Grooming Award for Best Sporty Fragrance. [citation needed] Old Spice Red Zone products include a "Scratch-and-Sniff" version of the signature fragrance.
Tom Kuntz (born July 7, 1972) is an American director and filmmaker who is most known for his television commercials [1] and music videos, which either have colorful settings, time-lapse photography or wildly eccentric humans.