Search results
Results from the WOW.Com Content Network
Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products. [42]
An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to ...
People seem to experience a positive mood when they have a clean slate, have had a good night sleep, and feel no sense of stress in their life. There have been many studies done on the effect of positive emotion on the cognitive mind and there is speculation that positive mood can affect our minds in good or bad ways.
The color green can help lower anxiety levels, and is known to have a positive effect upon heart health. Spending time in the green outdoors is the perfect way to increase the influence this color ...
We asked psychologists how to use your wardrobe to influence your emotions.
An increasing interest in emotion can be seen in the behavioral, biological and social sciences. Research over the last two decades suggests that many phenomena, ranging from individual cognitive processing to social and collective behavior, cannot be understood without taking into account affective determinants (i.e. motives, attitudes, moods, and emotions). [1]
The transformative power of clothes, the impact of changes in colors and style. A video on social expression through dress. Fashion psychology, as a branch of applied psychology, applies psychological theories and principles to understand and explain the relationship between fashion and human behavior, including how fashion affects emotions, self-esteem, and identity.
Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .