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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [2] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [1]
The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. [4] [5] The signature was derived from that of his uncle, Jan Stussy. [6]
O'Neill is an originally Californian surfwear and surfboard brand, now owned by Sisco Textiles, a privately held company headquartered in Luxembourg. It was started in 1952 by Jack O'Neill in San Francisco, and was later based in Santa Cruz. The company logo symbolizes a breaking surf wave.
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Then came the Aussie invasion of surf brands Billabong and Quiksilver and more competition. Jenks retired from OP in 1980 just before the brand started licensing out the label and grew to about ...
Island Company: 2002 United States Jantzen: 1910 United States Jolidon: 1993 Romania Kanvas by Katin: 1959 United States Keel: 2014 Serbia: La Perla: 1971 Italy Mambo Graphics: 1984 Australia Melissa Odabash: 1999 United States Mizuno Corporation: 1906 Japan O'Neill: 1952 United States Ocean Pacific: 1972 United States Onia: 2011 United States ...
The brand was shuttered after the 1991 surf industry crash, but revived by Bob McKnight and Danny Kwock in 1992, signing Lisa Andersen in 1993. [24] It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing.
Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.