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BrickLink was founded by Dan Jezek, who had made it after other online sellers were impressed by the website he made for his own Lego store. Originally named BrickBay, the site started operation on June 19, 2000. After online retailer eBay challenged the use of "Bay" in the name, it was renamed BrickLink in 2002. [2]
The Lego construction toy range is based on the film series and developed in collaboration with Universal Brand Development. The construction sets were designed to recreate the story and characters of the film series in Lego form. [2] Before the launch of the Lego Jurassic World range, The Lego Dino Attack theme was released
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.
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The Lego Movie 2: The Second Part released in Cinemas on February 8, 2019. The Lego Movie 2 (Lego theme) is introduced. It is announced that Warner Bros. to sell rights to The Lego Movie franchise to Universal Pictures. Lego Hidden Side is introduced. Lego Star Wars 20th Anniversary. Lego acquires BrickLink. Lego Unikitty! is discontinued.
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Indiana Jones (stylized as LEGO Indiana Jones) is a Lego theme based on the Indiana Jones film franchise created by George Lucas, licensed from Lucasfilm. The exclusive franchise (for the 'Construction Category Rights') was first announced in June 2007, [ 1 ] and followed the successful Lego Star Wars franchise, also with Lucasfilm.
The Lego Movie is the first entry in what became the franchise of the same name, which includes three more films—The Lego Batman Movie, The Lego Ninjago Movie (both 2017), and The Lego Movie 2: The Second Part (2019). It has since been recognized as one of the greatest animated films of the decade and of all time. [11] [12] [13] [14]
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