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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  3. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

  4. Social media influencer - Wikipedia

    en.wikipedia.org/wiki/Social_media_influencer

    Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. [57] Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. [58]

  5. Internet celebrity - Wikipedia

    en.wikipedia.org/wiki/Internet_celebrity

    [6] [7] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. [8] Types of influencers include fashion influencer, travel influencer and virtual influencer. Some influencers are associated with ...

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Influencer marketing allows brands the opportunity to reach their target audience in a more genuine, authentic way via a special group of selected influencers advertising their product or service. In fact, brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix ...

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  8. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process . [ 1 ]

  9. Social commerce - Wikipedia

    en.wikipedia.org/wiki/Social_commerce

    The attraction and effectiveness of Social Commerce can understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company.

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