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Following General Electric Theater ' s cancellation in 1962, the series was replaced in the same time slot by the short-lived GE-sponsored GE True, hosted by Jack Webb. On March 17, 2010, General Electric presented Reagan's widow Nancy Davis Reagan with video copies of 208 episodes of General Electric Theater , to be donated to the Ronald ...
Publicity photograph of Reagan as host of General Electric Theater, 1950s Ronald Reagan was an American actor whose first screen credit was the starring role in the film Love Is on the Air (1937). He later starred in Brother Rat (1938).
GE True aired a half-hour later than a predecessor series, General Electric Theater, hosted by Ronald Reagan, which had aired at 9 p.m. from 1953 to 1962. Both The McCoys and GE True faced opposition from the highly rated Western series Bonanza on NBC. [1] The show had a unique opening, of which there were at least two variants.
Reagan worked as a spokesperson for the American conglomerate General Electric (GE) and as the host of General Electric Theater. General Electric provided the furnishings for the house. [3] The construction was funded by Reagan's income from General Electric of $150,000 (equivalent to $1,681,028 in 2023).
The special was Garland's second for television. It was broadcast by CBS as part of the General Electric Theater program on April 8, 1956. The producer was Garland's husband Sid Luft. Ralph Nelson directed, and photographer Richard Avedon was the show's creator. Dance sequences were choreographed and danced by Peter Gennaro.
This success led to Garland's signing a three-year, $300,000 contract (equivalent to $3,412,174 in 2023) with the network. Only a single special aired, a live General Electric Theater episode in 1956, before the pact was terminated. [6]
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The General Electric Concert was a music series sponsored by General Electric and broadcast on the NBC Red Network beginning in 1931. Featuring orchestral selections along with tenor Richard Crooks, the 30-minute program aired Sunday afternoon at 5:30 pm in 1931–32. It moved to Sunday evenings at 9 pm for the 1932–33 season.