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Omaha Steaks uses the tagline "America's Original Butcher", and offering premium steaks via innovative packaging and delivery. [ 24 ] [ 25 ] The company was an early pioneer in direct-to-consumer sales, [ 10 ] and continues to employ an omnichannel approach to marketing that reflects its roots in teleservices and direct mailing.
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The company changed its name to Omaha Steaks International in 1966, and has used "Omaha Steaks" in marketing ever since. Conagra Brands is one of North America's largest packaged foods companies. Conagra's products are available in supermarkets, as well as restaurants and food-service establishments.
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