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Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
The first targeted advertising on the site came in February 2006 in the form of participatory video ads, which were videos in their own right that offered users the opportunity to view exclusive content by clicking on the ad. [31] The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel.
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Jawed Karim was born on October 28, 1979, in Merseburg, East Germany, to a Bangladeshi father and a German mother. [4] His father Naimul Karim (Bengali: নাইমুল করিম) is a Bangladeshi who is a researcher at 3M, and his mother, Christine, is a German biochemistry scientist at the University of Minnesota. [5]
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer , Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. [ 3 ] Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015.
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