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  2. Penetration pricing - Wikipedia

    en.wikipedia.org/wiki/Penetration_pricing

    Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. [1] The strategy works on the expectation that customers will switch to the new brand because of the lower price.

  3. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Analyzing the competitor's marketing strategies makes it easier for small businesses to gain market share. Marketing mix [45] – Marketing mix is a crucial factor for any business to be successful. Especially for a small business, examining a competitor's marketing mix can be very helpful.

  4. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...

  5. Business incubator - Wikipedia

    en.wikipedia.org/wiki/Business_incubator

    A business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services, starting with management training and office space, and ending with venture capital financing. [1]

  6. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Some commentators have made a distinction between cost leadership, that is, low cost strategies, and best cost strategies. They claim that a low cost strategy is rarely able to provide a sustainable competitive advantage. In most cases firms end up in price wars. Instead, they claim a best cost strategy is preferred.

  7. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Tripwire Funnel: This strategy begins with a low-cost offer to attract initial purchases, followed by additional selling strategies such as upsells or downsells to increase the overall value obtained from each customer. [13] Membership Funnel: Focuses on generating recurring revenue by offering exclusive content or services to subscribers.

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