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  2. Bouba/kiki effect - Wikipedia

    en.wikipedia.org/wiki/Bouba/kiki_effect

    The most typical research finding is that people, when presented with nonsense words, tend to associate certain ones (like bouba and maluma) with a rounded shape and other ones (like kiki and takete) with a spiky shape. Its discovery dates back to the 1920s, when psychologists documented experimental participants as connecting nonsense words to ...

  3. Missing letter effect - Wikipedia

    en.wikipedia.org/wiki/Missing_letter_effect

    Content words usually consist of nouns and regular verbs and are more rare than frequent function words. [7] [9] These word types are usually given and paid more attention to. The word “ant” is an example of a rare content word in comparison to a structurally similar looking frequent function word like “and”. [4]

  4. Mental rotation - Wikipedia

    en.wikipedia.org/wiki/Mental_rotation

    Mental rotation can be described as the brain moving objects in order to help understand what they are and where they belong. Mental rotation has been studied to try to figure out how the mind recognizes objects in their environment. Researchers generally call such objects stimuli. Mental rotation is one cognitive function for the person to ...

  5. Stroop effect - Wikipedia

    en.wikipedia.org/wiki/Stroop_effect

    This is based on the idea that word processing is significantly faster than color processing. In a condition where there is a conflict regarding words and colors (e.g., Stroop test), if the task is to report the color, the word information arrives at the decision-making stage before the color information which presents processing confusion.

  6. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    When people are given a choice between the words "Bouba" and "Kiki", the left shape is almost always called "Kiki" while the right is called "Bouba". Research on synesthesia raises questions about how the brain combines information from different sensory modalities, referred to as crossmodal perception or multisensory integration. [citation needed]

  7. The shape of your brain may strongly influence your thoughts ...

    www.aol.com/news/shape-brain-may-strongly...

    Though much about the brain remains a mystery, scientists have long surmised that our thoughts, feelings and behavior are the result of billions of interconnected neurons that transmit signals to ...

  8. Indirect tests of memory - Wikipedia

    en.wikipedia.org/wiki/Indirect_tests_of_memory

    The word fragment completion test (WFC) is a test designed to measure memory of words presented to participants. Words that were previously shown to participants are presented again in a fragmented form (i.e. missing letters) with the task of retrieving the missing letters from memory to complete it. [1]

  9. California Verbal Learning Test - Wikipedia

    en.wikipedia.org/.../California_Verbal_Learning_Test

    Afterwards a test is administered to assess the recognition of words that were administered the day before. The results produce several different scores including total recall, learning strategy, serial position effect, learning rate, consistency of item recall, proactive and retroactive interference, and retention over long and short delays.