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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
The following is a list of male underwear models. This is not a complete list and includes men who have modeled underwear as well as fashion apparel from all over the world. This list excludes models dedicated to pornographic and erotic photography , who may pose in underwear, but the final purpose is to see them naked .
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Men's classic briefs were first sold on January 19, 1935, by Coopers, Inc. (now known as Jockey International), in Chicago, Illinois, at Marshall Field's department store. They dubbed the new undergarment the "Jockey", because it offered a similar degree of support as the jockstrap (one style of which is also called "jock briefs" or "support ...
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $38.8 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
Kleinhans – a men's clothier in Buffalo, New York that operated from 1893 until 1992; Klopfenstein's – a men's clothier in the Seattle-Tacoma area founded in 1918 and in operation until 1992 [64] The Limited – filed for bankruptcy and liquidated in 2017. Its products became available again online after the brand was acquired by Sycamore ...
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