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He founded Boden in 1991, [2] launching his first catalogue featuring pictures drawn by a friend, [3] with eight menswear products available [2] modelled by his friends. [1] In 1992, Boden realised women were a better target for clothes, and launched women's clothing, followed by children's clothing, [2] under the name 'Mini Boden', in 1996. [3]
Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business. [ 1 ] In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees. [ 2 ]
Teddy boys playing music at the Queens Hotel, 1977 Teddy boys walking on a busy street, 1977. The Teddy Boys or Teds were a mainly British youth subculture of the early 1950s to mid-1960s who were interested in rock and roll and R&B music, wearing clothes partly inspired by the styles worn by dandies in the Edwardian period, which Savile Row tailors had attempted to re-introduce in Britain ...