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Hilton Hotels & Resorts [3] (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton Worldwide. [4] The original company was founded by Conrad Hilton. As of December 30, 2019, 584 Hilton Hotels & Resorts properties with 216,379 rooms in 94 ...
Hilton Hotels Corporation later created the Conrad Hotels brand in honor of Hilton. [49] Hilton Honors (formerly Hilton HHonors), the company's guest loyalty program, was initiated in 1987. [50] In 1994, the Honors surpassed competing hotel loyalty programs by offering members both hotel credit points and airline credit miles. [51] [52]
Hilton Garden Inn is an American chain of full-service [2] hotels targeting business and leisure travelers looking for an upscale experience. [ 2 ] [ 3 ] The brand is owned by Hilton Worldwide . As of December 2019 [update] , it has 862 properties with 126,086 rooms in 49 countries and territories, including 81 that are managed with 15,678 ...
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, [2] is a luxury hotel and resort brand of Hilton Worldwide.It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service.
Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
The largest hotel chains operate reward programs, including Hilton Worldwide, Hyatt, Marriott International, and Wyndham Hotels & Resorts. However, some luxury brands, such as Four Seasons Hotels and Resorts , have eschewed the concept, [ 7 ] saying they prefer building loyalty through personalised service.
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