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A discount offered to customers who are above a certain relatively advanced age, typically a round number such as 50, 55, 60, 65, 70, and 75; the exact age varies in different cases. The rationale for a senior discount offered by companies is that the customer is assumed to be retired and living on a limited income, and unlikely to be willing ...
Much of the financial problem was due to a 50% drop in sales in China during 2018, although the situation was improving by autumn 2019. This was confirmed by a third quarter profit of £156 million (pre-tax) versus a £395 million loss in the second quarter; JLR had also experienced a boost in sales in China of 24%.
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