Search results
Results from the WOW.Com Content Network
The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
The term was first used by psychoanalyst A. A. Brill when describing the natural desire for women to smoke and was used by Edward Bernays to encourage women to smoke in public despite social taboos. Bernays hired women to march while smoking their "torches of freedom" in the Easter Sunday Parade of 31 March 1929, [ 1 ] which was a significant ...
Propaganda, a book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations ...
Carl R. Byoir (1886 – 1957), like Bernays, a founding father of public relations in America. Maurice Lyons was the Secretary of the committee. Lyons was a journalist who got involved in politics when he became secretary to William F. McCombs, who was Chairman of the Democratic National Committee during Woodrow Wilson's presidential campaign ...
After the success of the pro-war propaganda campaign, Bernays was hired by the American Tobacco Company to find a way to persuade American women to start smoking. In the 1920s men were the primary consumers of cigarettes, and the American Tobacco Company saw women as an untapped potential consumer base. [7]
As a centerpiece of its Super Bowl campaign, Denny's (DENN) announced plans to serve free Grand Slam breakfasts at participating restaurants for the second year in a row. The giveaway will take ...
The campaign is believed to have helped to convert attitudes towards women's smoking from a social taboo to a more socially acceptable act. [7] Bernays did this by associating women's smoking with the ideas of "power" and "freedom" which he did by using the slogan Torches of Freedom during a famous parade in New York City .