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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
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An operational services brand for Currys and PC World stores 2006 2010 Knowhow [30] An operational services and aftersales brand for Currys and PC World stores as well as Elkjøp-brands in the Nordics 2010 2017 (UK) 2020 (Nordics) Team Knowhow [31] An operational and aftersales services brand for Currys PC World and Carphone Warehouse stores 2017
In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
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In March 2020, the company announced that they would be closing all 531 stand-alone UK stores the following month, with sales operations continuing within co-located "shops within shops" at Currys PC World stores and through the website. [28] [3] It was said that this measure was a result of the changing mobile market. [3]
PC World was a British retail chain of mass market computer megastores.Established in November 1991, it became part of Dixons Retail in February 1993, and then part of Dixons Carphone, after the merger of Dixons Retail and Carphone Warehouse in August 2014.
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