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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
Side Eagle Medallion Front Eagle Medallion Rear. The Medallion was built in Maubeuge using the platform of the European market Renault 21, and imported from France. [1] It was re-engineered for the U.S. and Canadian markets and differed from the Renault 21 in numerous features, trims, frontal styling, more substantial bumpers and safety-related features, as well as powertrain availability.
Captive import arrangements are usually made to increase the competitiveness of the domestic brand by filling a perceived target market not currently served by its model lineup that is either not practical or not economically feasible to fill from domestic production or a mutually beneficial agreement that helps automakers without a strong distribution network or a presence in a specific ...
Renix Electronique S.A. was established in 1981 as a joint venture by Renault with 51% interest and Bendix with 49% that was headquartered in Toulouse. [1] Renix Corporation of America was the North American subsidiary of Renix Electronique to provide sales, logistics, engineering, and quality support to American Motors.
Following this goal, in 2020, Stellantis (then PSA Group) expanded its circular economy initiatives with the acquisition of B-Parts, a leading platform specializing in the sale of used auto parts. By integrating platforms like B-Parts into its aftermarket services, Stellantis aims to enhance resource efficiency and provide cost-effective and ...
Transferred to Delphi Automotive Systems in 1999 (Harrison Thermal Systems); taken back under Delphi Corporation bankruptcy and renamed General Motors Components Holdings in 2009. Marion Metal Center: Marion, Indiana: United States: Sheetmetal stamped parts & blanks for various GM models: 1956 Located at 2400 West Second St. Metal fabricating.
1960 – Aero-Willys 1961 – FNM 2000 JK 1961 – Willys Interlagos 1962 – Karmann-Ghia – Volkswagen 1962 – Willys Renault Gordini 1964 – Veraneio – Chevrolet 1964 – GT Malzoni Lumimari/Puma