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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
Since highlighting track and field Olympian Jesse Owens, the first Black athlete to be featured on a Wheaties box in 1936, the brand has honored Muhammad Ali, Michael Jordan, Serena Williams ...
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On advice of counsel, Quaker Oats set up and transferred the land to the Great Klondike Big Inch Land Company to make the company the registered owner and manager of the deeds. Starting in January 1955, 93 newspapers across the United States ran advertisements that read "Get a real deed to one square inch of land in the Yukon gold rush country ...
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Frank L. White (c. 1867 – February 15, 1938) was an American chef whose likeness, known as "Rastus," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020. [1]
But this week, news that wheat prices are rising fast could mean that Cheerios and Wheaties and Raisin Bran could show steep increases in price; as much as $7 a box, and higher. They could soon be ...
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