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Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
v. t. e. In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the ...
Segmentation in biology is the division of some animal and plant body plans into a linear series of repetitive segments that may or may not be interconnected to each other. This article focuses on the segmentation of animal body plans, specifically using the examples of the taxa Arthropoda, Chordata, and Annelida.
Article indices. v. t. e. In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of time. A decrease in cost per unit of output enables an increase in scale that is, increased production with lowered cost. [1]
The degree of market segmentation is defined as the degree of monopoly power of the producing firm or exporting country. The higher the average unit value (AUV) of the same product sold in the primary market compared to the benchmark market, the greater the degree of monopoly power in that market and therefore higher is the degree of market segmentation, expressed in the following formula:
The Apple ecosystem is a term used to describe Apple Inc. 's digital ecosystem of products and services, including the iPhone, iPad, Apple Watch, HomePod, and the applications that run on them. [1] It is often praised for its seamless integration and optimization between various networks of devices, software and services, [2] and is largely ...
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. [1][2] Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted ...