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Lego Toy Story (stylized as LEGO Toy Story) is a Lego theme based on the Disney·Pixar's Toy Story film franchise. [2] [3] The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May 2010, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme.
During the last three decades of the 20th century, Lego expanded into new areas of toy making and marketing. In 1971 Lego began to target girls by introducing furniture pieces and dollhouses. In 1972 Lego added boat and ship sets, with floating hull pieces, and Godtfred Kirk Christiansen's son, Kjeld Kirk Kristiansen, joined the managerial ...
Since its launch, toy critics have said that Bionicle has changed the way children think and play with Lego products by combining "The best of Lego building with the story telling and adventure of an action figure". Toy statistics have revealed that as of 2009, 85% of American boys aged 6–12 had heard of Bionicle while 45% owned the sets. [22]
Recently, popular Lego sets have centered on "Harry Potter," "Jurassic World" and "Star Wars." The first "Star Wars" Legos came out in 1999, and their success showed the company "the power of ...
Lego 1978–2001, 2004 Lego Toy Story: Toy Story (franchise) Toy Story; Toy Story 2; Toy Story 3; Toy Story 4 [91] Pixar, Disney: 2009–2011, 2019-2021 Lego Trolls World Tour [92] Trolls World Tour: DreamWorks Animation, Universal Pictures: 2020 Lego Ultra Agents: Agents: Lego 2014–2015 Lego Unikitty! Unikitty! Lego, Cartoon Network, Warner ...
Lego Juniors (also known as Lego Jr. and stylized as LEGO Juniors) was a product range of the construction toy Lego, designed for children aged 4 to 7 years old. [2] It acted as a transition from the Duplo to the regular Lego System. Lego Juniors initial release was on February 14, 2014, with the tagline Easy to build.
Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees are released. 1956:
In 2011, The Lego Group reported that due to the Lego Toy Story, Lego Prince of Persia, Lego Pirates of the Caribbean and Lego Cars 2 lines, it had for the first time in its 50-year history in the American market surpassed $1.0 billion in consumer sales of Lego products, reaching its highest share of construction toys and total U.S. toy market ...
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