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  2. Monochromacy - Wikipedia

    en.wikipedia.org/wiki/Monochromacy

    Monochromacy (from Greek mono, meaning "one" and chromo, meaning "color") is the ability of organisms to perceive only light intensity without respect to spectral composition. Organisms with monochromacy lack color vision and can only see in shades of grey ranging from black to white. Organisms with monochromacy are called monochromats.

  3. Color vision - Wikipedia

    en.wikipedia.org/wiki/Color_vision

    Birds, however, can see some red wavelengths, although not as far into the light spectrum as humans. [46] It is a myth that the common goldfish is the only animal that can see both infrared and ultraviolet light; [47] their color vision extends into the ultraviolet but not the infrared. [48]

  4. Tetrachromacy - Wikipedia

    en.wikipedia.org/wiki/Tetrachromacy

    The four pigments in a bird's cone cells (in this example, estrildid finches) extend the range of color vision into the ultraviolet. [1]Tetrachromacy (from Greek tetra, meaning "four" and chroma, meaning "color") is the condition of possessing four independent channels for conveying color information, or possessing four types of cone cell in the eye.

  5. Glossary of biology - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_biology

    This glossary of biology terms is a list of definitions of fundamental terms and concepts used in biology, the study of life and of living organisms.It is intended as introductory material for novices; for more specific and technical definitions from sub-disciplines and related fields, see Glossary of cell biology, Glossary of genetics, Glossary of evolutionary biology, Glossary of ecology ...

  6. Visual perception - Wikipedia

    en.wikipedia.org/wiki/Visual_perception

    Visual perception is the ability to interpret the surrounding environment through photopic vision (daytime vision), color vision, scotopic vision (night vision), and mesopic vision (twilight vision), using light in the visible spectrum reflected by objects in the environment.

  7. Color blindness - Wikipedia

    en.wikipedia.org/wiki/Color_blindness

    For example, one of the most ubiquitous connotative color codes is the "red means bad and green means good" or similar systems, based on the classic signal light colors. However, this color coding will almost always be undifferentiable to deutans or protans , and can instead be supplemented with a parallel connotative system ( symbols , smileys ...

  8. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    "The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...

  9. Scotopic vision - Wikipedia

    en.wikipedia.org/wiki/Scotopic_vision

    The term comes from the Greek skotos, meaning 'darkness', and -opia, meaning 'a condition of sight'. [2] In the human eye , cone cells are nonfunctional in low visible light . Scotopic vision is produced exclusively through rod cells , which are most sensitive to wavelengths of around 498 nm (blue-green) [ 3 ] and are insensitive to wavelengths ...