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The company changed its name from Nautilus, Inc. to BowFlex Inc. [8] and refreshed the BowFlex® brand identity [9] in 2023. In March 2024, BowFlex declared Chapter 11 bankruptcy, citing poor post-COVID sales for its collapse. Taiwan-based Johnson Health Tech soon announced that it would acquire all of BowFlex's assets for $37.5 million. [10] [11]
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
The Bowflex "power rod" bending technology is in part based on Jones's ideas due to its use of variable resistance. The Nautilus machines and the company he formed to sell them made Jones a multimillionaire and landed him on the Forbes list of the 400 richest people .
For the second time in as many years, Nautilus has issued a recall on its Bowflex Ultimate 2 Home Gym, this time due to reports of a faulty seat fastener.The seat is designed to be latched in a ...
Take up to $1,100 off Bowflex gym equipment in the Bowflex Memorial Day sale 2023. WH fitness editor-approved dumbbells, treadmills, and bikes are on sale now. Bowflex's Memorial Day Sale Is Here ...
The founders received $500,000 in angel investing, developed a series of workout videos and bought the website Beachbody.com. [2] [6] In 2005, P90X, or Power 90 Extreme, was created by Tony Horton as a commercial home exercise regimen and developed as a successor to the program called "Power 90".
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Soloflex home gym machines use an elastic element to provide resistance. The product also comes with an instructional DVD. Soloflex's WBV Platform made news in July 2007 for a Consumer Reports review that demonstrated it had been using claims from research that may not apply to their machine. [3] "At press time, even the research on its Website ...
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