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Aquino's campaign slogan to emphasize his platform against corruption. His campaign is a response to the previous administration of President Gloria Macapagal Arroyo which faced many political scandals some of which implicated the President herself. The slogan proposes that with the eradication of corruption, poverty is likewise addressed. [8] [9]
Conceptualization. It's More Fun in the Philippines! was conceptualized in 2011 as the Philippines' tourism marketing campaign. It was finalized during the administration of Department of Tourism (DOT) Secretary Ramon Jimenez. This was the second attempt under the administration of Philippine President Benigno Aquino III to come up with a ...
Maka-Diyos, Maka-tao, Makakalikasan at Makabansa (Filipino for "For God, People, Nature, and Country" [1] or "For the Love of God, People, Nature, and Country" [2]) is the national motto of the Philippines. Derived from the last four lines of the Pledge of Allegiance to the Philippine Flag, it was adopted on February 12, 1998, with the passage ...
Signage in Los Baños showing its nickname. This partial list of city and municipality nicknames in the Philippines compiles the aliases, sobriquets, and slogans that cities and municipalities in the Philippines are known by (or have been known historically by), officially and unofficially, to municipal governments, local people, outsiders, or their tourism boards or chambers of commerce.
The "Love the Philippines" campaign was launched on June 27, 2023, replacing the roughly 11-year "It's More Fun" campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize.
A Filipino ad agency has come under fire for using footage of other countries in a promotional video for the country’s new tourism campaign, “Love the Philippines.”
Isang Bansa, Isang Diwa (Tagalog for "One Country, One Spirit"), the national motto of the Philippines from 1978 to 1986. Maka-Diyos, Maka-Tao, Makakalikasan at Makabansa (Tagalog for "Godly, Humane, Nature Lover and Nationalistic". And "Pium, humanum, environmental et nationale" (Latin); translated as "For God, People, Nature, and Country" or ...
The slogan "Sa ikauunlad ng bayan, disiplina ang kailangan" (Filipino for "For the nation's progress, discipline is needed") [1] [2] was a political catchphrase created by the administration of Philippine President Ferdinand Marcos after his declaration of martial law, as a justification for his authoritarian rule and in an effort to promote the "new society". [3]