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Aquino's campaign slogan to emphasize his platform against corruption. His campaign is a response to the previous administration of President Gloria Macapagal Arroyo which faced many political scandals some of which implicated the President herself. The slogan proposes that with the eradication of corruption, poverty is likewise addressed. [8] [9]
Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines.It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.
A taxi in London with a Boracay-themed wrap and the slogan Love the Beach, Love the Philippines. The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding.
In 2007, columnist Geronimo L. Sy wrote in the Manila Times that the Philippines didn't have a national motto (which he called a "national slogan") and that many of the societal problems plaguing the country were because of a lack of common direction that a national motto would embody, [8] despite the Flag and Heraldic Code being made law nine ...
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.
[1] [6] In June 2023, the DOT would launch the Love the Philippines tourism marketing campaign. The London advertisement featuring nurse Parson received criticism. Speaking as chair of the Senate committee on tourism, Senator Nancy Binay expressed concern and was bothered that the advertisement was promoting the country as a labor exporting ...
A Filipino ad agency has come under fire for using footage of other countries in a promotional video for the country’s new tourism campaign, “Love the Philippines.”
Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012. The name of the campaign also served as its tagline . Background