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Former Tourism Secretary, Dick Gordon, under whose tenure the tourism campaign "WOW Philippines" was used, praised the campaign, calling its slogan "catchy and easy to recall". [12] The Hotel Sales and Marketing Professionals Association had a similar reception. [13]
Conceptualization. It's More Fun in the Philippines! was conceptualized in 2011 as the Philippines' tourism marketing campaign. It was finalized during the administration of Department of Tourism (DOT) Secretary Ramon Jimenez. This was the second attempt under the administration of Philippine President Benigno Aquino III to come up with a ...
The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym. The ...
The campaign was misconstrued as a tourism marketing campaign. The Department of Tourism (DOT) on May 11, 2023, clarified that We Give the World Our Best is not the country's tourism campaign. [5] The OPACC released a statement on May 13 clarifying the campaign's goals. [1] [6] In June 2023, the DOT would launch the Love the Philippines tourism ...
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Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and ...
This category is for advertising or marketing campaigns to increase tourism in the Philippines, or certain places in the Philippines.
Expo Pilipino 1998 – Philippine Centennial International Exposition; 1998 Philippine Centennial Celebrations; World Exposition 2002 Manila (cancelled due to financial problems of the government) [2] [3] Visit Philippines 2003; WOW (World Of Wonders) Philippines "Pilipinas Kay Ganda" slogan and campaign 2010 [4] It's More Fun in the Philippines!