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On October 27, 2010, Sears debuted its "Black Friday Now" campaign with a Black Friday sale on October 30 and 31 and every subsequent Friday until Christmas. Like other retailers, Sears started its Black Friday sale early because consumers were looking to shop earlier in the season and spread out spending in the weeks before Christmas. [9]
Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight [2] or even on Thanksgiving.
When I returned to Sears on Black Friday, few shoppers perused the aisles compared to other stores in the Burbank Town Center mall, where Sears is located. One Sears associate told me they hoped ...
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