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Swoosh. The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1][2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
Baking mixes. Arrowhead Mills. Atkins Nutritionals. Aunt Jemima (rebranded to Pearl Milling Company) Betty Crocker [8] Bisquick [9] Bob's Red Mill. Boulder Brands. Cherrybrook Kitchen.
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Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...
Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [25] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...
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