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The sales volume of a company whose product is defined by the name of its color is susceptible to the symbolism and association of that name — in one example, a company selling a paint color named "off white" more than doubled its sales simply by renaming the same color "ancient silk". Conceptualizations of colors cross-culturally
Definition. A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness ...
Website. blueoceanstrategy.com. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand ...
Supply chain finance. v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the ...
The term "white-collar worker" was coined in the 1930s by Upton Sinclair, an American writer who referenced the word in connection to clerical, administrative and managerial functions during the 1930s. A white-collar worker is a salaried professional, typically referring to general office workers and management. Blue collar
White paper. A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.
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