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An It bag is a high-priced designer handbag that has become a popular best-seller. The phenomenon arose in the fashion industry and was named in the 1990s and 2000s. Examples of handbag brands that have been considered "It bags" are Chanel, Hermès and Fendi.
The majority of bags were initially sold through small shops as well as Marshall Field's. The business did not have issues with selling the bags, but did encounter difficulty keeping up with the demand. They hired local seamstresses as well as provided a loan for the creation of Phoenix Sewing, a company dedicated to making Vera Bradley products.
The Kelly bag (formerly known as the Sac à main de Voyage) is a leather handbag designed by the Paris-based, high-fashion luxury-goods manufacturer Hermès. The bag was redesigned several times before it was popularized by and then named after the American actress and Monégasque princess Grace Kelly. The bag is now an expensive status symbol.
Iconic bags of Louis Vuitton include the Speedy bag produced in 1930 and Neverfull bags produced in 2007. Both bags have become Louis Vuitton's most successful handbag launches. They were designed for being both stylish and practical. These bags also come in three sizes: Petite Modele, Moyene Modele, and Grand Modele.
On 27 July 2006, the company launched a lower-priced diffusion line McQ. [27] The line, separate from the main house, carried upscale men's and women's ready-to-wear and accessories, was exclusively designed by Lee Alexander McQueen, manufactured and distributed worldwide by SINV SpA under the terms of a five-year license agreement with Alexander McQueen. [28]
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