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Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. [1]
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
A thought leader has been described as an individual or firm recognized as an authority in a specific field. [1] A thought leader is a person who specializes in a given area and whom others in that industry turn to for guidance. As the term implies, a thought leader leads others in the thinking around a given topic. [2]
Pages for logged out editors learn more. Contributions; Talk; Opinion leader
“You are entitled to your opinion. But you are not entitled to your own facts.” That famous line from Sen. Daniel Patrick Moynihan (D-N.Y.) remains a virtual mantra for politicians and pundits.
She embodies the qualities of a true leader: strength, independence and a commitment to justice. In a time when the U.S. faces complex threats at home and abroad, her perspective is not only ...
Opinion newsletter: Sign up for our newsletter on conservative values, family and religion from columnist Nicole Russell. Get it delievered to your inbox . Spinning the question to deflect to ...
An APEC leader setting the tone for the 2013 APEC CEO summit with an opening speech. Leadership, is defined as the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or organizations. [1] [2] "Leadership" is a contested term. [3]