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Lauren Hutton modelled exclusively for Ultima II in the 1960s and 1970s. She was the nation's first cosmetics model to hold an exclusive contract. Models Cybill Shepherd, Aurélie Claudel, Kim Alexis, Monique Chevalier, and Jenny Brunt also represented the brand.
CoverGirl is an American cosmetics brand founded in Maryland, United States, ... In contrast to the "made-up" looking fashion models of the late 1960s, Shepherd ...
Cosmetics brands are releasing cosmetic products especially tailored for men, and men are using such products more commonly. [65] There is some controversy over this, however, as many feel that men who wear makeup are neglecting traditional gender roles, and do not view men wearing cosmetics in a positive light.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. [2]
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
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Aqua Net is an American brand of aerosol hair spray created by Rayette of St. Paul, Minnesota.The company brought the product to retail stores in 1961. [3] By 1964, hairspray had become the top-selling beauty product in America.
Bonne Bell is a cosmetics company aimed for teens. The company was best known for its line of astringents and cleansers named "10-0-6." In the 1970s, they expanded into a popular range of lip balms called Lip Smackers which became the company's signature product.
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