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Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
New makeup styles and products became popular, stimulating Korea's cosmetics culture and enabling mass production and consumption. Bakgabun, which means Park's powder, was the first mass-produced cosmetics item in Korea. It was the first Korean face powder and was a bestseller from 1916 to 1930.
rom&nd. Founded by popular Korean beauty influencer Saeron Min (aka Gaek) in 2016, rom&nd is known for their high-performing cosmetics, which include a few products that have gained cult status in ...
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When it comes to complexion coverage, your texture defines your look. “Here is where I think there are some skin-finish choices: matte, natural matte, dewy, glass skin, et cetera,” says Homidi.
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
YouTuber James Charles caught flack from commenters after he uploaded a video dedicated to recreating Korean beauty looks, but featured makeup references from Japanese and Chinese influencers.
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