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In economics and business decision-making, a sunk cost (also known as retrospective cost) is a cost that has already been incurred and cannot be recovered. [ 1 ] [ 2 ] Sunk costs are contrasted with prospective costs , which are future costs that may be avoided if action is taken. [ 3 ]
No sunk costs; The same level of technology is available to incumbent businesses and new entrants. A perfectly contestable market is not possible in real life. Instead, the degree of contestability can be observed within markets. [example needed] The more contestable a market is, the closer it will be to a perfectly contestable market.
From the traceability source of costs, sunk costs can be direct costs or indirect costs. If the sunk cost can be summarized as a single component, it is a direct cost; if it is caused by several products or departments, it is an indirect cost. Analyzing from the composition of costs, sunk costs can be either fixed costs or variable costs.
Examples: One of you keeps planning unique date nights or suggesting couples therapy or spicing up your (nonexistent) sex life or—you get it. You keep trying because you’ve already tried so hard.
Alamy There are some economic terms most of us know and understand, such as supply and demand. And there are other terms we will probably never even run across, like implicit logrolling and a ...
Forget about how much time or money you've invested
It is often important for businesses to distinguish between relevant and irrelevant costs when analyzing alternatives because erroneously considering irrelevant costs can lead to unsound business decisions. [1] Also, ignoring irrelevant data in analysis can save time and effort. Types of irrelevant costs are: [3] Sunk costs [4] Committed costs
Price skimming. Price skimming is a price setting strategy that a firm can employ when launching a product or service for the first time. [1] By following this price skimming method and capturing the extra profit a firm is able to recoup its sunk costs quicker as well as profit off of a higher price in the market before new competition enters and lowers the market price. [1]