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  2. Newspaper display advertising - Wikipedia

    en.wikipedia.org/wiki/Newspaper_display_advertising

    In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

  3. Column inch - Wikipedia

    en.wikipedia.org/wiki/Column_inch

    In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

  4. News design - Wikipedia

    en.wikipedia.org/wiki/News_design

    News design is the process of arranging material on a newspaper page, according to editorial and graphical guidelines and goals. Main editorial goals include the ordering of news stories by order of importance, while graphical considerations include readability and balanced, unobtrusive incorporation of advertising .

  5. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page. A page layout may or may not stay within those ...

  6. Mockup - Wikipedia

    en.wikipedia.org/wiki/Mockup

    In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup may be a prototype if it provides at least part of the functionality of a system and enables testing of a design.

  7. Newspaper format - Wikipedia

    en.wikipedia.org/wiki/Newspaper_format

    Newspaper formats vary substantially, with different formats more common in different countries. The size of a newspaper format refers to the size of the paper page ; the printed area within that can vary substantially depending on the newspaper .

  8. Insert (print advertising) - Wikipedia

    en.wikipedia.org/wiki/Insert_(print_advertising)

    In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication.They are usually the main source of income for non-subscription local newspapers and other publications.

  9. Digital mockup - Wikipedia

    en.wikipedia.org/wiki/Digital_mockup

    Digital mockup of XM1202 Mounted Combat System. A digital mockup (or digital mock-up) is the digital description of a product, usually in three dimensions.The product design engineers, the manufacturing engineers, and the support engineers work together to create and manage the mock-up.